Kuaishou Sticker Experience Enhancement
Upon joining Kwai, I identified significant gaps in sticker experiences versus industry benchmarks. This led me to spearhead an independent optimization initiative, driving cross-functional collaboration to deliver experience enhancements.
Role
Interaction Designer
Duration
2024
Type
Kwai · Design Initiatives
Why prioritize sticker optimization?
Upon joining Kuaishou in late 2023, benchmarking revealed critical gaps in the sticker module
Substandard content quality
Mass of message screenshot crops
Mass of user selfies
14 distinct pain points
e.g. Horizontal swipes misfire
as app-switching gestures
Optimizing sticker experiences delivers compound returns
Sticker constitute mission-critical infrastructure for messaging
“
Stickers transmission penetration of high-activity users is much higher than that of low-activity users.
”
“
Stickers is the second largest type of message that users send.
”
User value: effectively improve user satisfaction
Negative feedback
User feedback of stickers accounts for 20%, and most of them are negative.
Negative feedback
Function
suggestion
How did I do?
1. Understand the current user habits
Where do users mainly send stickers?
Source of sticker sent by the user
Stickers panel
Quick
interactive panel
Others
“
Therefore, it‘s important to optimize the basic experience of the sticker panel
and improve the quality of the recommended sticker.
”
Adjust the navigation bar position of the emoji panel
Increase emoji size
Increase sticker panel height
Optimize the quality of recommended stickers in quick interactive area
2. Understand the current user habits
What types of stickers do users mainly send?
Type of sticker sent by the user
Mainly compose of collected sticker and official emoji
Collected sticker
Official emoji
Others
Collect sticker sources
Mainly from comment area and chat page
Chat page
Comment area
User
upload
“
Therefore, it's important to optimize the quality of the experience of collecting stickers.
”
Enlarge the limit of favorite stickers
Simplify the experience of adding favorite stickers from comment area and chat page.
3. Understand users' expectations for new features.
Others
Richer sticker libraries
More engaging interaction paradigms
“
Benchmarking 18 leading social products globally revealed three key emoji experience strengths: streamlined user flows, richer content libraries, and more engaging interaction paradigms.
User surveys validated that richer emoji libraries and more engaging interaction paradigms are paramount demands.
”
“
Therefore, enriching stickers interaction and expanding rich resources are the key points.
”
Sticker JieLong（Randomly unlock hidden stickers）
Supplement 2000+ quality stickers
Key Achivements
Business Value
整体表情发送渗透率
群聊发信用户渗透率
双关互动渗透数
私信主动发信渗透率
双关私信用户渗透率
群聊活跃用户渗透率
User Value
Sticker user satisfaction
+7.44%
Users negative feedback
-21.98%
More…
