Experience
New
Listening
Audio
For Harman International Design Test
Abner
2025.08
What kind of design does Harman need?
I used AI tools to conduct a quick research on Harman’s product ecosystem and core consumer profiles. This lays the groundwork for identifying design touch points, while ensuring our solutions align with Harman’s product goals.
Product positioning
* From ChatGPT
For music lovers, adventurers, and everyday users who value both performance and style,
JBL speakers offer bold, powerful sound with durable designs, backed by a trusted audio heritage—making them ideal for home, travel, and outdoor experiences.
For discerning listeners who value both audio excellence and modern design,
Harman Kardon offers elegantly crafted speakers that deliver rich, detailed sound—enhancing music, movies, and living spaces with a touch of luxury.
Core consumer segments
* From ChatGPT
young, active music lovers, mainly 18–35 year-olds (students, young professionals), plus casual family/party buyers.
want portable, bass-forward sound with durable, stylish designs
design- and sound-conscious, mid-to-high income adults who aged ~28–55.
prioritize refined, high-fidelity audio and stylish home integration — think professionals, homeowners, and audio enthusiasts
Who are the target users for this test proposal?
After comprehensive analysis of Harman and JBL's core user and current speaker market segmentation, I have pinpointed the target user group, to align with the product goal of Harman and market trend.
28-35 year-olds
A young professional & music lover
Individuals aged 28-35 are typically professionals with around five years of work experience. They play music with smart speakers while reading, gathering or exercising at home, control smart devices, voice questioning, or pair with TVs for movie.
Consumption preference
* From DeepSeek
Scenario of target users
* User Research
What kind of speaker do I design?
Based on research insights, the target users primarily use speakers for music, AI voice search, and entertainment purposes.
* The speaker is generated by Figma AI
Accompanying Speaker
Whatever you play with audio at home
Product Positioning
WiFi & Bluetooth speaker,
with AI voice assistant,
Priced around ¥1500
Target User Group
A young professional & music lover,
with middle income,
aged 28-35
Key Scenario
Background music at home,
control smart devices,
voice questioning,
pair with TVs for movie
Here’s what you get with the speaker.
Personalized
AI Assistant
For music lovers, adventurers, and everyday users who value both performance and style,
JBL speakers offer bold, powerful sound with durable designs, backed by a trusted audio heritage—making them ideal for home, travel, and outdoor experiences.
Sing with your Phone
Personalized AI Assistant
Every family member
has their own
AI companion
Tech specs
By integrating open-source AI models, the speaker delivers instant responses to user queries.
Besides, users can customize AI preference for each family member in the app. Through individual voice model record, the AI adapts its tone, light effects, and content filtering — like shielding children from inappropriate content.
Customize AI in the App
Set AI preference like tone and search content for different family members in the app.
Sing with your Phone
Use your phone as microphone
Tech specs
Delivering low-latency interplay between smartphone, speaker, and TV for data transmission.
User voices captured by the smartphone mic are transmitted to the speaker for playback, while song metadata is relayed to the TV for display.
Immersive sing experience with speaker
Show lyrics on TV
That’s all.
A meaningful test experience.
